Which Social Media Platform Is Best For Your Business
Social Media can be as explosive as wildfire for your business. There are so many platforms available, deciding which to start with can be challenging. First you must understand the value of social media for your business. If you aren’t able to see the reason why it’s important you will lose.
In With The New Out With The Old
Social Media is the new radio and television. The old platforms for advertising are overly priced and yield minimal results. If you don’t invest into social media marketing today, one day you will forced to. When you realize you need to, the cost will be much higher. This will be a challenging time for small businesses.
Marketing heavily relies on the consumer. Wherever your customers are so should you be. Social Media is the fastest growing marketplace for business advertising. 81% of the population in the United States has a social profile. That’s approximately 260 million people actively on social media from only the United States. That’s a lot of potential customers.
Marketing a Product on Social Media
It would be hard to believe that a beauty product would sell efficiently on LinkedIn. Products focus heavily on sales. Nonetheless they rely on marketing tactics. Reverse engineer your customers to find out where they are most likely to buy.
Instagram and Pinterest may be a great place to start. These platforms focus heavily on imagery. People want to see something before they buy it. Take advantage of the these platforms.
Publish as many images you can as possible. Instagram is most certainly one of the most powerful social accounts today. Pinterest on the other hand has a major female audience. Thus making Pinterest the ideal platform for a beauty business.
B2B Social Media Marketing
What if you are not a product and you provide services. Service based content is different from product based content. Another approach has to be taken.
Different from products this audience will likely want to learn more about your business. Producing blog content that gives valuable information might make your audience more comfortable with your company.
Facebook, the Godfather of social media is dominating the information market. How often do you find yourself reading an article on Facebook? The algorithm Facebook has is so refined it shows you only what your interests are. It’s become Facebook’s goal to eliminate spam material that comes up on your feed.
Picking Digital Gold In Social Media
Facebook is a gold mine for marketing. With Facebook you are able to set specific people that can actually be clients. Facebook also has a credible reputation with consumers.
People don’t usually have any guards when reading material online. This creates the perfect opportunity to market your business. Present the right material at the right time in the best setting to a qualified buyer.
Unlike television and radio you spend your investment wisely. Targeting helps you mine gold quicker without wasting anyone’s times or money.
Steps you should take to determine the best platform for your business:
Research your competitors.
- Find out what your competition is doing on social.
- Are they interacting with the customers?
- How is their audience reacting?
- What is the audience reacting to? And what are they not responding to?
Know your skills and weaknesses.
- Do you have design skills?
- Are you a good writer?
- Are you camera shy?
Analyze your audience, where are they, where can you communicate with them
- Does your audience want information?
- Will your audience have many questions?
- Do they want to watch videos or see pictures of your product?
Reverse engineer how you want to direct your audience, landing page, sale, read, etc.
- Do you want to have a subscriber list?
- Are you selling a product or service?
- Do you want customers to sign up for a free consultation?