How To Exclude Your IP Address From Google Analytics

If you’ve built your website and started monitoring your traffic with Google Analytics, good job! That means you are already one step ahead of your competition.

You notice that you’re getting a little traffic here and there and get excited! Then you realize, that every time that you, yes you, visit your website it’s factored into those metrics. Then you get a little sad and progress to find a solution!

For business owners serious about increasing their traffic, excluding your IP address is a very important step. You want to make sure that your metrics are as impartial and accurate as possible. The data you receive is necessary to understand how your business is doing online.

Use these instructions to exclude your IP address from Google Analytics:


Step One – Find Your IP Address
  1. Go to:
  2. Search: “What is my IP”.

exclude your IP address from Google

Google is just amazing isn’t it?


Step Two –Exclude Your IP Address
  1. Access your Google Analytics dashboard.
  2. Click “Admin” on your navigation menu.

exclude your IP address from Google


  1. Make sure your “Account” and “Property” is assigned to the website you want your IP excluded from.
  2. Click “Filters” on the third column.

exclude your IP address from Google


  1. Now, click the “Add Filter”
  2. Then on the following page enter the name you’d like your filter to have. Example: “Home IP Filter” or “Office IP Filter”
  3. Use the following filter settings:
    1. “Select Filter Type” use “Exclude”
    2. “Select source or destination” use “traffic from IP addresses”
    3. “Select expression” use “That are equal to”
    1. Enter your IP address from Step one, save, and you’re done!

exclude your IP address from Google


After you do it once, you’ll never forget it. It’s an important step you need to take for every website you have. It’s also important for you to make sure to know about it even when you aren’t managing your analytics. Make sure your web admin or analytics manager has their IP’s and yours excluded.