How To Market Your Real Estate Business Like a Pro
Real Estate is definitely hot right now. Especially in cities like Los Angeles where there is an endless supply of demand. On the other hand there’s also an abundance of agents.
Social media has taken real estate to another level. So what can the average real estate agent do to become a better marketer?
Create a Strong Foundation
As it is for any entrepreneur the foundation of your business is your website. Your real estate website should be designed to match your marketing.
Your website should be created to cause trust and comfort in the viewer first. Then you can provide information about how you’re the right person for the job.
How To Do Social Media Correctly as a Real Estate Agent.
Don’t be fooled into the typical real estate trap. The average agent posts content about the properties they have listed or sold. Be realistic, it’s a long shot that anyone of your followers is going to be interested.
You need to use your Instagram page the same way every other business or entrepreneur does. Create yourself as the brand and funnel your audience.
For the most part as a real estate agent you heavily rely on yourself. Converting yourself into a brand should be common sense.
Show people that you’re interesting and you’re actively working in the industry. Post selfies with your sellers or buyers. Nobody cares about a fancy house that they most likely can’t afford.
People are smarter than you believe. They know you’re trying to sell them something. So stop selling them a house they can’t buy and sell people your brand.
Location, Location, Location!
I’m sure you’ve heard this cliche chant before. There’s a good reason why. It’s the most fundamental aspect of a real estate agents business.
You can take this chant and apply to many parts of your business. Let’s apply it to your social game. If you’re a real estate agent in let’s say Los Angeles, California.
Would it not be wise to target potential buyers in Los Angeles? It would right? Much of your marketing should be tailored around the town you live in.
Combine Location & Lifestyle
Here’s the real Magik sauce. Become a location targeted brand. In other words combine your Instagram branding to your targeted location.
You want to be well known in your town. Networking in real estate is far more valuable than selling. As a matter of fact the same applies to any entrepreneur or business owner.
A client wants to feel comfortable with you. If you don’t have a connection to the town you’re just another agent that they can replace. Buying a home is more emotional than it is logical.
When you know the town you can talk about the schools, activities, parks, malls, type of people, neighborhoods, and so on. It allows you to build a solid connection with your clients.
Don’t get caught up in being fancy. Become the best real estate marketer in your hometown first to gain leverage when you move on.
Live Videos For Real Estate Open Houses
Facebook and Instagram offer live video. Undoubtedly you know about it already. Here’s a brilliant idea: record your open houses!
Do agents do open houses anymore? They really should. Your live video could start off with you setting up and getting ready and lead on to much more.
Before anyone gets there you can give people a virtual tour and talk to your audience about the house. Once the people get there, guess what now your viewers see you working.
It’s much more interesting to watch someone hustle than it is to see a typical picture of the house you’re trying to sell.
It’s about transparency. People can relate to you. They see you working hard, or not, and connect with you. This is a digital way of networking. It’s not always about selling to people it’s about gaining a connection.