How To Design a Real Estate Website That Helps Your Business

Designing an effective real estate website is beneficial for both you, as the realtor, and for your audience.

It goes without saying that every business should have a proper website designed. We’re in 2017 after all. Everything is digital and your website is at the core of it all.

The importance of a website is even greater for real estate agents. As an esteemed realtor you have to show customers that you’re professional and ready to provide a great service.


Simplicity Can Be More Effective

Every website should have a balance of visuals and text. Creating an effective real estate website is no different. There’s no need to build a website that’s too fancy.


Your Real Estate Website Should Be About You

As an agent you typically rely a lot on your own hard work. You spend time looking for clients, prospecting, showing homes, handling paperwork and so on. It’s time to show people exactly how dedicated you are.

The second your website loads you have to grab your viewers’ attention. One of the best ways to accomplish this is to put your face right at the top. Especially if your web address is your name.

People are more interested in other people. By seeing your face your viewer feels more comfortable using your website. Ever heard the expression “put a face to the name”.

If you’re going to be someone’s real estate agent you want them to be comfortable with you. Therefore your website should have a friendly tone.

But it’s equally important that you convey professionalism. By establishing comfort and trust first you then can express why you’re the right person to help them. Otherwise you’re just like every other agent who cares only about the sale.

Related: How To Market Your Real Estate Business Like a Pro


Don’t Try Making Sales

Your website is not a place to make sales. It should be designed around creating leads. There’s a fundamental difference between the two.

By posting your open listings or sold ones you make it clear to your viewer that it’s all about the sale. Instead create Call-To-Actions (CTA’s) that ask your customer to take the action. If they want to see what listings you have they’ll get to choose.

Your website is not a marketplace. People can go on Zillow, Trulia, Redfin and many other listing websites if they want to look at properties.

To put it differently you most likely don’t even have enough listings to provide the same value like those sites. It’s the harsh truth but it’s important to realize that you shouldn’t want to be like them anyways.

Overall don’t use tactics or words that convey a sales pitch. Instead tailor your website around what value you can provide.


Optimize Your Real Estate Website

In addition to designing your website around you, it should also be setup properly for search engine optimization. Using the right keywords you should target the area(s) that you work in.

It’s recommended that you start with the town you live in. You can easily become an influencer in your town before trying to become king of the hill.

Your real estate website should have the right keywords in place. This is easy when you make the website about you. You’re able to plug in the right keywords by simply talking about how much you love your town.

Combining the following three keywords can help your website rank higher in local searches:

a)      Your Name b)      Your Town Name c)      Real Estate or Realtor, etc.

This way when someone searches: Real Estate Agent in Town Name you’ll be able to show up on search results.


Using The Right Call To Actions

Call To Actions or CTA’s is a piece of content that induces your viewer to perform a certain action. You’ll commonly find CTA’s with buttons and forms.

A CTA has to have value. Put yourself in your viewers shoes and ask “what do I want” in the context of viewing your website.

As mentioned before you can use CTA’s to ask your viewers to “View Active Listings” instead of putting it right in their face. That way if they perform the action to view your active listings you surmise that they may be looking for a house!

Thus you can continue your lead funnel. On your active listings page you create another CTA based on the action they performed to get there. For example: “Looking For Your New Home? -> Fill out this form and I’ll start looking for you”

Related: 4 Steps To Sales Without Being a Salesperson


In Conclusion

Many real estate agents are stuck with outdated real estate websites. Realtors need to upgrade their marketing perspective in order to find success.

Your website is the foundation of your business. The right real estate website can help you provide a better service which in turn generates more leads for your business.