What Is Sarahah?

Sarahah is the latest trend with US teens. It’s an anonymous messaging app that lets users send and receive feedback, anonymously. Currently the app is number 40 on the app store top charts.

“Sarahah helps you in discovering your strengths and areas for improvement by receiving honest feedback from your employees and your friends in a private manner.” – App Store Description.

 

Who Built The App?

Programmer Zain al-Abidin Tawfiq built the app so that coworkers can provide each other anonymous feedback. Sarahah launched in early February this year and is named after the Arabic work for candor.

 

How Does The App Work?

Once you sign up to the app you’re able to share your user name via hyperlink. You can post this hyperlink on your other social media profiles and people will begin to leave anonymous remarks.

Thanks to Snapchats newest feature Sarahah gained a lot of popularity. Teens took advantage of Snap’s paperclip feature and began linking to their Sarahah profile.

By clicking on someones link you can submit short and anonymous comments without becoming a user. The idea of the app is to be used for suggestions or feedback.

But it quickly had the same complications Yik-Yak had. Users started to receive bullying and hateful posts.

sarahah app magik media

 

Will Sarahah last?

Let’s take a moment to think about why social media platforms like Instagram, Facebook and Snapchat became successful.

Yes the apps themselves have some awesome features on it. But isn’t really the human aspect of it that makes it special? We get to peak into people’s lives, share our own, and open channels of communication.

We make social media special. Ultimately it’s hard to believe that Sarahah will last. Our society has shown to express interest in platforms that allow us to engage with other people.

 

Read More: How a Saudi Workplace Messaging App Went Viral With U.S. Teens

 

Related: Why Your Social Media Feeds Are Not The Same