How Valuable SEO Is For Your Business

seo search engine optimization business website

There’s information about SEO everywhere on in the internet. Everyone has an opinion about how it works. They all feel like their practices are holy.

We aren’t trying to convince you our way is the best. Our intention is to layout the steps we’ve found to be most effective. Hopefully you will learn a thing or two and create a fully optimized website.

 

Building Your Website Yourself

Overall we’ve established base functions that can drastically improve your websites optimization. Nowadays you can create a website for yourself, even though you probably shouldn’t. There’s a reason that businesses invest a lot into their websites. However if you’re going to anyways the tips here could help you have the basic optimization.

We also highly recommend using WordPress. It provides a wide range of plugins and flexibility. It’s also fairly easy to learn and is free!

Related: Why Every Entrepreneur Must Have a Website

 

What Is SEO?

SEO is an acronym for Search Engine Optimization. Simply put SEO is the means of using tactics to increase your website traffic. The goal is to have your website come up as soon as possible during a search results. It’s business competing at its finest.

 

Why Does My Business Need SEO?

Every business competes in one level or another. People use search engines multiple times  day for various reason. In other words every day people are searching for products or services like yours. The better optimization your website has the higher you’ll rank on search engines.

When you have a website that’s more optimized than your competition you get the first shot at customers. You need to win if you’re going to compete, not lose.

 

Keywords Are The Heart Of Optimization

Keywords are the core of your entire online presence. A keyword is a set of specific words or phrases that define your business. They pump blood directly to everything you do online.

Search engines like Google and Bing capture keywords when a customer searches for a related topic online. When beginning your website development journey put the pen to paper and get a list together.

This list should consist of words and phrases that describe your business and the services you provide. Using a service like wordtracker can help you get your list together. Good keywords improve your ranking status with the search engines.

 

It’s All About Balance

Website styles are constantly in motion. Every now and then a new trend comes out. In the past websites were mainly text based. In the more recent years we’ve seen a large amount of websites be heavily image based.

Every website should have an even balance of text and images. You can’t expect to use your keywords efficiently if you lack a fair amount of text. On the other hand images create the shine that every website needs. Be sure to tag each picture with the appropriate keywords also. It’s another small but important way to increase your websites SEO.

 

Use Pages Properly

The more pages your website has the more content you can create. Hence a broader use of your keywords. Each page should be tailored around its topic.

To sweeten the pot having pages means your website will have internal links. Starting out with your header and ending with your footer. Internal links allows search engines to put things together.

Using the content in the page you need to link out to the other pages within your website. It’s a form of up-selling your services and a powerhouse for SEO. However do not over link! Search engines absolutely hate that.

It doesn’t end at just having pages though. You need to create a sitemap for your website. A sitemap is just as it sounds, a map for your site.

 

The Importance of Links

Search engines find it comforting to see links coming from outside of your website. It also shows that your website receives activity.You want to have a decent balance of internal and external links. This is especially important if you are utilizing blog content.

External links can come from many places. Social Media is a fantastic place to begin since you have full control over posting. Alternatively you can guest write on other blogs and link back to your website. But there’s a professional way to do this.

Related: Why Social Media Marketing Is Worth The Investment

 

Content Is King

Content is crucial. Without content your business and website is nothing but some letters put together. The best way to create content is by blogging on your website. Content articles are packed with SEO goodies. We’re talking about links, content, keywords, and activity.

Search engines love to see that you know how to utilize your website efficiently. The real secret is creating material that your audience will actually enjoy. You want people to visit your website to get information and then follows the trail you leave for them to follow. This way you can control your audience to get to where you want them to be.

Search engine marketing is also a spectacular service to invest into. Search engine marketing is paid advertising. When managed correctly you will find your website higher up in the search results.

 

The Choice Is Yours

SEO requires a certain amount of attention and can be tricky to implement. Everyone can make their own website but not everyone can do the best job. It takes time and education to be able to design your own website. In conclusion if you don’t have the time or the energy to do it yourself at least learn the basics. This way development companies or freelancers can’t pull one over on you.